This rule is designed to detect instances where an email sender is impersonating the brand GoDaddy, utilizing various methods such as display name manipulation or lookalike domains, to convey a false identity. The primary focus is to identify inbound messages that utilize variations in the sender's display name that may generally resemble 'GoDaddy'. Various techniques are employed, including regular expressions and string similarity checks, to match potential impersonations based on the sender's display name and email domain. Furthermore, the rule ensures that any legitimate emails from GoDaddy’s domain ("godaddy.com") that pass DMARC authentication are excluded from alerts. Additionally, it avoids flagging emails from highly trusted sender domains unless they fail DMARC verification. The overall aim of this rule is to pinpoint potential phishing attempts leveraging the GoDaddy brand, thus protecting recipients from credential theft or malicious actions initiated through such deceptive communication.